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PAID FOR BY THE COMMITTEE TO STOP TYLER RICE

Is This the Man You Want Running Your Marketing?

Tyler Rice wants Durango businesses to trust him. The archival record shows a 5-string banjo, a bow tie, and years of associating with interesting people. Durango deserves answers.

THE EVIDENCE → Open the Files

The Allegations

Four case files. Each one confirmed. Each one somehow dumber and more damning than the last.

Tyler Rice playing banjo over a red keyboard in front of a skull backdrop, black and white
CASE FILE 001 HE'S A BANJO PLAYER.

The Banjo Tapes

CONFIRMED — Status View case study
Full band under a purple lightning projection with crowd up front, black and white
CASE FILE 002 HE KNOWS MARKETING.

The Marketing History

DAMNING — Status View case study
Street-busking string quartet on a Durango sidewalk, black and white
CASE FILE 003 HE'S BEEN HERE FOR YEARS.

The Durango Connection

CONFIRMED — Status View case study
Full band under green laser lights with the crowd's hands raised, black and white
CASE FILE 004 HE ASSOCIATES WITH CREATIVES.

Known Associates

ONGOING — Status View case study
Open all case files

Follow the Money

SOURCE: The Committee's own bank statements. We have them. We are the Committee. Please stop asking follow-up questions.

Funding traced to Tyler Rice himself
100%
0%
Funding from actual grassroots donors
0%
100%
Willingness to investigate our own funding
0%
0%

The Coverage

Reporting so relentless we had to write it ourselves.

Color close-up of Tyler Rice playing a 5-string banjo resting on a red keyboard
DEVELOPING

THE INSTRUMENT: A CLOSER LOOK AT THE FIVE STRINGS

Committee forensic photographers release a color close-up of the device in question. Note the fifth string. It starts partway up the neck. Nobody can explain this to our satisfaction.

Evidence Desk
Color photo of Tyler Rice playing banjo alone on an empty desert highway
FACT CHECK

FACT CHECK: 'ANIMAS ISN'T EVEN DENYING IT'

Animas Marketing's complete statement — 'We can confirm Tyler Rice owns the company' — has been rated TRUE and unhelpfully honest by the Committee's Truth Division.

Truth Division
Visit the newsroom

The Charges

A partial list of Tyler Rice's documented positions. Read them and decide for yourself. Then decide our way.

01 — EXCESSIVE BANJO OWNERSHIP

At least one confirmed 5-string banjo, with ledger evidence suggesting the word 'another.'

The receipts

02 — ADVOCATING SMALL-BUSINESS SUCCESS

Has repeatedly stated local businesses should make more money. Refuses to soften this position.

His agenda

03 — AN ALARMING QUANTITY OF AI

Deploys artificial intelligence to do 'the boring parts.' The machines send welcome emails now.

The evidence

04 — ONGOING RELATIONSHIP WITH GOOGLE

His clients keep showing up first. He calls it local SEO. We call it showing up first.

Follow the money

05 — THE ELEVEN-MINUTE SONG

No call to action. No landing page. No measurable conversion event. Just... banjo. Reckless.

Case File 001

06 — ASSOCIATING WITH CREATIVES

Musicians. Artists. Entrepreneurs. A hydration specialist. How deep does the network go?

The associates

TRANSPARENCY CORNER

We Anticipated Your Questions

"Isn't this just an ad for a marketing agency?"

The Committee finds this question hurtful, cynical, and increasingly difficult to answer. Next question.

"Who is funding the Committee to Stop Tyler Rice?"

An anonymous benefactor who believes deeply in accountability, transparency, and — per the memo attached to the funding — 'demonstrating full-funnel campaign capability.' We did not ask what that meant. We cashed the check. The check said Animas on it.

"Why would a marketing company attack its own founder?"

We are not going to speculate about motive. We are an evidence-based organization. The evidence says the campaign made you read this far, which proves... hold on. Give us a second with this one.

"Is Tyler okay?"

Reports indicate Tyler is doing great, plays banjo recreationally, and would genuinely love to talk about your business's marketing. We consider all three facts equally alarming.

Intercepted Footage

Committee surveillance obtained 2 minutes and 17 seconds of raw video. What it reveals will shock you into a mild chuckle.

THE NINE TAKES

He introduced himself nine times. Nine takes. Nine slightly different Tyler Rices. Which one is running your marketing? Full analysis in Case File 001.

CITIZEN ACTION CENTER

Durango Deserves Answers

Submit a tip. Sign the petition. Demand the banjo receipts. Or admit you actually need marketing — there's a checkbox for that too.

SUBMIT A TIP Take action